Senior Media, Brand & Creative Operations Specialist

Tapestry Music — Vancouver & Victoria, BC

  • Helped shape and establish the company’s visual identity, branding direction, and media presence during a major period of growth and expansion.

  • Built and expanded the company’s YouTube and social media presence to nearly 9,000 subscribers and more than 1.5 million views through strategic content development and organic audience growth.

  • Produced video, photography, and digital content that directly contributed to customer engagement, product visibility, and sales influence.

  • Developed and implemented content strategies focused on browse/search optimization, audience retention, watch time, and long-term brand credibility.

  • Secured and supported collaborations, interviews, and industry relationships with notable artists and public figures including Randy Bachman, Fantastic Negrito, Ariel Posen, and 604 Records affiliated artists, Freeze The Fall.

  • Assisted in strengthening national industry credibility and external partnerships through professional media production and brand presentation.

  • Contributed to store design, branding implementation, and physical build-out efforts for the Vancouver retail location, including hands-on construction support and operational coordination.

  • Provided cross-functional support across media production, graphic design, branding, logistics, operations, and strategic planning beyond formal job responsibilities.

  • Helped recruit and coordinate qualified personnel to support growth within the electric guitar division.

  • Identified and communicated reputational, ethical, and sponsorship-related risks to leadership in order to protect public trust and long-term brand integrity.

  • Assisted in resolving sensitive public relations and artist-management concerns through professional communication and relationship management.

  • Advocated for ethical marketing practices, employee dignity, and sustainable brand positioning over exploitative engagement tactics.

  • Provided strategic input regarding expansion initiatives, branding direction, and operational decision-making.

  • Frequently supplied and operated personal professional production equipment, including cameras, lighting, staging, transport solutions, and computing resources, to support company media infrastructure and ongoing production needs.

  • Supported company operations through regular intercity travel, equipment transport, studio planning, and production logistics.

  • Maintained a high level of contribution and operational support during significant personal health challenges, demonstrating resilience, professionalism, and commitment to team success.

  • Consistently recognized for taking initiative, solving problems independently, and contributing beyond the scope of the original role across creative, operational, and strategic areas.